Dashboard
Marketplace performance over the Last 30 days
Performance
Revenue, orders and customer growth across the selected period
Revenue over time
Gross revenue per day
Orders over time
Orders placed per day
Revenue by category
Share of revenue per product category
Orders by status
Where orders currently sit in the pipeline
Customer growth
New customer sign-ups per day
Month over month
Percent change against last month, on one scale
Top products by revenue
Highest earning products this period
Top categories by revenue
Highest earning categories this period
Customers
Who is buying, where they are and how they arrived
Customer acquisition
New customers registered per day
Customers by gender
Share of customers by declared gender
Customers by region
Largest customer bases by region
Customers by age group
Customer count per age bracket
Acquisition channels
How customers reached the marketplace
Vendors
Supply-side health and the strongest performing stores
Top vendors by revenue
Highest earning stores this period
Vendor rating spread
How many vendors sit in each rating band
Vendors by category
Where the seller base is concentrated
Vendor growth
New vendors onboarded per day
Vendor health
Distribution of vendor account states
Products & payments
Demand signals across the catalogue and how orders are paid
Revenue by payment method
Share of revenue per payment type
Best sellers by units
Products moving the most units
Top brands by revenue
Highest earning brands this period
Fastest rising products
Order growth against the previous period
Most wishlisted
Products saved most often without being bought
Most reviewed
Products drawing the most customer reviews
Unmet demand
Out-of-stock products that previously sold
Market trends
Month-by-month marketplace shape, independent of the period filter
Monthly GMV trend
Gross merchandise value per month
Inventory health
Share of the catalogue currently in stock
Order volume trend
Orders placed per month
Acquisition trend
New customers per month
Revenue by day of week
Average revenue for each weekday
Category market share
Share of marketplace revenue per category
Average price by category
Typical price point in each category
Price distribution
How many products sit in each price band
Rating distribution
Review counts per star rating